Making Sense Of Sugar

Privacy and Cookies Policy

Who are we?

The website (the “Site”) is provided and operated by AB Sugar, a division of British Sugar plc (company number 00315158), whose registered address is Weston Centre, 10 Grosvenor Street, London W1K 4QY United Kingdom. British Sugar plc is part of the Associated British Foods plc group of companies. References to “we”, “our” or “us” in this privacy Statement mean British Sugar plc.

This Privacy Statement sets out what will happen to information that you provide to us. By providing us with your information you agree that we may use your information in the ways set out in this Privacy Statement.

We may amend and update this privacy notice from time to time and new versions will be posted on our website

1. What information do we collect about you?

When you visit our Site, we may collect and process the following information (“your information”) about you:

your name and the email address you provide to subscribe to our mailing list;

any correspondence you send to us (whether through the “Contact Us” section of the Site or otherwise);

information concerning your visit to our Site such as traffic data, location data, and other communication data;

information about your computer, including your IP address, operating system and browser type, for system administration and to enable us to identify trends. This is statistical data and does not identify any individual.

We are aware that your information may be confidential and we will protect the confidentiality of your information in accordance with our normal procedures and legal requirements.

2. How will we use your information?

We will use the information we hold about you:

to notify you about changes to the Site;

to respond and/or otherwise act on any correspondence you send us;

to ensure the Site’s content is presented as effectively as possible for you;

for our internal purposes such as quality control, site performance, system administration, internal record keeping and to evaluate use of the Site, so that we can provide you with enhanced services;

to provide you with the service which you have subscribed to;

to update our records and to generally manage your account with us (including corresponding with you in relation to any complaint).

We will only keep your information for as long as is necessary.

3. Cookies on the Site

Our Site uses “cookies” to collect the information referred to and track your use of our Site.

3.1. What are cookies

A cookie is a data file, which often includes a unique identifier, that is sent to your browser (if your browser preferences allow it) which is then stored on the hard drive of the device you are using to browse the website.

Cookies are an extremely common technology for remembering certain information about a visitor to a website. We use Google Analytics cookies to record users’ journeys through the Site andto analyse the use of the Site by, for example, recognising and counting the number of visitors and how they move around our website. This helps us to see what parts of the Site are popular and which sections need improving to make the experience better for users.

The below table details the individual Google Analytics cookies we use and the purposes for which we use them.

Cookie Purpose
_utma This keeps track of the number of times you have been to our site, when your first view was, and when your last visit occurred.
_utmb This creates a timestamp of the exact moment in time when you enter our site.
_utmc This creates a timestamp of the exact moment in time when you leave our site.
_utmz This keeps track of where you came from, what search engine was used, what link was followed, what keyword was used and where in the world our site was accessed from.


Please note that we do not control the dissemination of cookies set by third party websites and you should check the relevant third party website for more information about these.

3.2. How to control and delete cookies

If you wish to restrict or block the cookies which are set on this website (or, indeed, on any other website) you can do this through your browser settings. The “Help” function within your browser should tell you how.

Alternatively, you may wish to visit which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer, as well as more general information about cookies.

Please be aware that restricting cookies may mean that you will not be able to take full advantage of all the features or services available on this website.

4. Where do we transfer your information to?

We will not transfer your information to, or store it, outside the European Economic Area (“EEA”).

5. Who do we share your information with?

We may share your personal information with other companies in the Associated British Foods plc group of companies but we will not sell, distribute or lease your personal information to any other third parties unless:

we have your permission;

the third party helps us to provide products or services to you;

we are required to do so by law or to enforce our terms of use, rights or property or the rights or property of any third party; or

in connection with the sale of a business or its assets.

 6. How do we keep you information secure?

All your information is stored on our secure servers.

Our site may from time to time contain links to and from other websites. If you follow a link to any of those sites, please note that those sites ought to have their own privacy policies and that we do not accept any responsibility or liability for those sites or for their privacy policies.

Please check those privacy policies before you submit your information to those sites. Please also see our Terms and Conditions of Use for further provisions relating to other websites.

7. How to contact us

Questions, comments or requests concerning this privacy policy are welcomed and should be addressed to our Communications Manager. You can use this form to contact us.

Requests to provide you with the personal information we hold about you should be sent to the address set out above. Please note that we may make a small charge of £10.00 for providing this information.