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Illovo Sugar Malawi launches the Making Sense of Sugar campaign 13th November 2019
Illovo Sugar Malawi today announced the launch of the ‘Making Sense of Sugar’ campaign which aims to inform and educate Malawians on the role sugar can play in the diet based on Malawian dietary patterns and available guidelines.
Making Sense of Sugar was first launched by AB Sugar (part of the ABF Group, the parent company of Illovo Sugar Africa the majority shareholder of Illovo Sugar Malawi) as a UK campaign in 2014 and will now be rolled out to other countries. Today, the campaign launched in Malawi with plans to roll out in Zambia, South Africa and Spain later this year. Other countries where AB Sugar has operations will follow in 2020.
Central to the campaign is the Making Sense of Sugar website – www.makingsenseofsugar.com/mw – which provides information about sugar in a way which is straightforward and informative. It addresses some of the myths around sugar, provides information on the different types of sugar and how they are used as well as gives Malawian’s guidance on how to interpret labels on foods and drinks.
Malawi, through Illovo Sugar Malawi is the first Southern Africa country to roll out Making Sense of Sugar as education plays a key part in supporting Malawians in the country on food choices. This is within the context of the challenges facing the country including diet staples, food security, rising levels of non-communicable diseases. At the same time, malnutrition and micro-nutrient deficiency, including vitamin A deficiency, remains an issue for Malawians.
The campaign is aligned to Illovo Sugar Africa’s Thriving African Community purpose. Through this programme, the business continues to support and work with the Government of Malawi and donor agencies in the areas of health promotion, preventative services and primary healthcare. As well as supporting the Government’s strategy to help reduce infant and maternal mortality by fortifying all sugar for direct consumption with vitamin A, other initiatives include:
Illovo Sugar Malawi’s activity supports AB Sugar’s ‘Global Mind, Local Champions’ sustainability framework. Through this, AB Sugar has committed to provide access to objective scientific advice on sugar, the diet and health to over 25 million people around the world by 2030.
Quote from Mark Bainbridge, Managing Director, Illovo Sugar Malawi:
“I am delighted to launch the Making Sense of Sugar campaign which will help our consumers and customers better understand our ingredient and our fortification initiatives. The launch is part of our Thriving African Community commitment to help people understand our ingredient and the role it can play as part of the diet, as well as support the Malawian Government in the area of health and nutrition – including vitamin A fortification.
“Over the coming months we will be extending the campaign to include a wider education programme focused on the importance of a varied and balanced diet and the role sugar can play within this based on robust science. We will also be supporting the Government of Malawi with the upcoming Child Health Day screenings this month”.
Notes to Editors:
30th April 2018
Tackling obesity: What the UK can learn from other countries
Thinktank 2020health has today published a new report ‘Tackling Obesity: What the UK can learn from other countries’ which explores a number of programmes and policy measures being implemented globally to tackle childhood obesity.
The latest report builds on two previous reports published by 2020health on the topic of obesity.
The first report, Careless Eating Costs Lives focused on a range of solutions, many of which were connected to diet. The second report, Fat Chance? Exploring the evidence on who becomes obese, examined 16 data-sets to determine ‘who’ is obese in the UK and what are the determining correlates linked to rising levels of obesity.
All three reports have been funded by unrestricted educational grants from AB Sugar and the views expressed within these reports do not necessarily reflect those of AB Sugar.
4th November 2015
A year on since their last report Careless Eating Costs Lives, 2020health has released a new study examining the wealth of current knowledge and data on obesity. The study seeks to address one crucial question: ‘Who exactly is becoming obese?’
The study looked at 16 data-sets to determine ‘who’ is obese in the UK, and what are the key correlates linked to rising levels of obesity. Julia Manning, Chief Executive, 2020health believes the report confirms the incredibly complex nature of the challenge that we face to improve the health of the nation.
13th October 2014
Nothing less than a cross-sector 5-10 year strategy is required to tackle the obesity crisis, according to a new report by 2020health.
Click the links below to read a selection of media coverage the 2020health report has received to-date.
17th September 2014
As the obesity debate continues to capture the nation’s attention, a new campaign launches today, Making Sense of Sugar, to help inform and educate people about sugar, the role it can play as part of a healthy balanced diet, and to help people to make better informed choices about what they consume.